Social media network diagram illustration

Marketing on the Cheap: Social Media Advertising

Social media, love it or hate it, is one of the most effective means of advertising available today. Social media tends to have accessible options for demographic targeting of potential consumers as well as relatively low price points, especially in comparison to mass media outlets or publications. This combination of usability and affordability make social […]

business people networking

Marketing on the cheap: Word of Mouth

For startups and small business with limited resources, marketing can be very scary and intimidating because too often, a lot of money is spent on marketing efforts that don’t produce results. Many business owners do not believe they can afford to market, especially when faced with the pressure to make right decision on what marketing […]