growth in desert

Turning Fear Into Fuel

History reveals that surviving a recession is possible but the true winners are those that thrive after one. Financial woes don’t have to be your foe Companies had no idea that COVID-19 would impact them the way it did, many were expecting a mild slump even a week before the stay at home orders. Now […]

The InstaPrivy Story

The InstaPrivy Story

What started out as a week of networking in the firearms and outdoors industry, ended up as a worldwide social media campaign for an outdoor toilet and privacy system and one heck of a story.

Marketing on the Cheap: Email Marketing

Marketing on the Cheap: Email Marketing

Due to its popularity, new and small business owners experience a lot of pressure to use email for marketing. While we all use email, not all of us understand how to best use it for promoting our businesses.

Burning off the Fog

Burning off the Fog

Focus not on the fog, but the vision to get through it A Fog of Pandemic There is a similarity between the chaos of Coronavirus and the “fog of war,” paraphrased from the book On War by Carl Von Clausewitz—“war is the realm of uncertainty; three quarters of the factors on which action is based […]

Marketing on the Cheap: Social Media Advertising

Marketing on the Cheap: Social Media Advertising

Marketing on the Cheap: Social Media Social media, love it or hate it, is one of the most effective means of advertising available today. Social media tends to have accessible options for demographic targeting of potential consumers as well as relatively low price points, especially in comparison to mass media outlets or publications. This combination […]

Marketing on the cheap:  Word of Mouth

Marketing on the cheap: Word of Mouth

For startups and small business with limited resources, marketing can be very scary and intimidating because too often, a lot of money is spent on marketing efforts that don’t produce results. Many business owners do not believe they can afford to market, especially when faced with the pressure to make right decision on what marketing […]

Creating a marketing plan for a new or small business

Creating a Marketing Plan for a New or Small Business

You need to market your business. To ensure you’re doing it right, you need a plan to guide your efforts and help you evaluate whether what you’re doing is working.

Murie’s Outdoor Legacy

With over 60% of Idaho open to the public for hunting, fishing, whitewater rafting, hiking, camping, and trail riding on both motorcycles and mountain bikes, it is a state that is heavily invested in outdoor sports. Based out of Boise, Idaho, Murie Design Group has spent the last 30 years building a portfolio of work […]