creative spark


What’s the cure for your summer time blues? Is your organization experiencing a slump?  This summer, many industries who regularly experience annual seasonal dips are faced with even more factors that can impact their bottom line—labor and supply shortages, employee burnout and exhaustion, and even deeper slumps as their customers take time off to unplug […]

plant growing in desert

Turning Fear into Fuel

History reveals that surviving a recession is possible but the true winners are those that thrive after one. Financial woes don’t have to be your foe Companies had no idea that COVID-19 would impact them the way it did, many were expecting a mild slump even a week before the stay at home orders. Now […]

logo design concept on paper

Let’s talk logos

The word logo is derived from the Greek word logos, meaning “reason” or “plan.” Merriam Webster defines a logo as an identifying statement or symbol (as for use in advertising). Every brand needs a logo. Finding an icon that represents your company is usually one of the first things you do when launching a company […]

Outdoors camping with Instaprivy setup

The InstaPrivy Story

In early 2019, Murie Design Group’s CEO, James Albert and Vice President of Business Development, Mac Christian took a trip to Las Vegas for a trade show. What started out as a week of networking in the firearms and outdoors industry, ended up as a worldwide social media campaign for an outdoor toilet and privacy […]

Foggy mountains

Burning off the Fog

Focus not on the fog, but the vision to get through it A Fog of Pandemic There is a similarity between the chaos of Coronavirus and the “fog of war,” paraphrased from the book On War by Carl Von Clausewitz—“war is the realm of uncertainty; three quarters of the factors on which action is based […]

Social media network diagram illustration

Marketing on the Cheap: Social Media Advertising

Social media, love it or hate it, is one of the most effective means of advertising available today. Social media tends to have accessible options for demographic targeting of potential consumers as well as relatively low price points, especially in comparison to mass media outlets or publications. This combination of usability and affordability make social […]

business people networking

Marketing on the cheap: Word of Mouth

For startups and small business with limited resources, marketing can be very scary and intimidating because too often, a lot of money is spent on marketing efforts that don’t produce results. Many business owners do not believe they can afford to market, especially when faced with the pressure to make right decision on what marketing […]

murie outdoor logos

Murie’s Outdoor Legacy

With over 60% of Idaho open to the public for hunting, fishing, whitewater rafting, hiking, camping, and trail riding on both motorcycles and mountain bikes, it is a state that is heavily invested in outdoor sports. Based out of Boise, Idaho, Murie Design Group has spent the last 30 years building a portfolio of work […]