With over 60% of Idaho open to the public for hunting, fishing, whitewater rafting, hiking, camping, and trail riding on both motorcycles and mountain bikes, it is a state that is heavily invested in outdoor sports. Based out of Boise, Idaho, Murie Design Group has spent the last 30 years building a portfolio of work in the outdoor industry.

Starting in the 80’s as the original agency of record for Smith Sport Optics designing colorful graphics for everything from skis and poles to goggles. Neon colors didn’t last but we’re still working with Smith three decades later thanks to the efficiency and experience of our dedicated employees.

From trail maps to ski school brochures and direct mails, we’ve designed a mountain of collateral for Idaho ski resorts. Our most lasting contribution to the winter sports industry was the $199 season pass for Bogus Basin Ski Resort. Considered revolutionary by the industry at the time, the resort sold eight times as many passes and generated four times the pass revenue. Twenty years later, the wildly popular concept lives on.

Our work in outdoor sports is a source of pride for Murie Design Group. With a staff of outdoor enthusiasts and a location like Idaho, there is no shortage of inspiration. The staff of Murie Design Group has a wide array of experience in fly fishing, skiing, whitewater rafting, hiking, hunting, camping, and firearms. 

Whether an end-to-end campaign for a large fishing technology provider, a come-hither travel guide for a tourism company or a sell sheet for a white-water raft company, we “get” the business of getting away from it all. Let Murie Design Group help you attract all the best customers with our off-the-beaten-path creativity and design experience.